Thanks for the picture KMP.
I am not sure I ever saw that picture. What I find interesting is the black molding around the wheel wells. I like that on a truck versus full painted fenders.
One of the dumbest things I have seen is the odd-road Jeep Wrangler Rubicon model with painted fenders. In white, it looks like a dang postal delivery vehicle.
Your list of pick & choose options would make the customization of this truck much more desirable. I think the range of potential customers for this truck are from off-roaders, city slickers, stripped down delivery trucks, former SUV owners who want major creature comforts and those who just don't need a full size truck.
When I go on a dealer lot today and look at vehicles, it seems like the dealers buy a lot of vehicles equipped similarly, just different colors. They don't equip them differently to appeal to a broader range of customers. Go down the street to the next dealer selling the same vehicles, his buyer may have selected a different set of options, but again all of the vehicles have that set of options. Can't decide if the buyers have no creativity when ordering, if they are clueless as to their customers, or maybe they are a former Honda or Toyota buyer where the manufacturer gave them no freedom to equip the cars differently.
Everytime I have ordered a vehicle, the dealer has looked at how I was equipping the vehicle and has only required a small deposit with the statement: "Hmm, that looks like a vehicle that would be easy to sell if you backed out of the deal."