DISCLAIMER. Your results and or opinions may vary, as all I'm doing here is making an observation out loud
So, I've been running the OPT7 H11 low beams for quite some time. I've also tried Auxbeam, JDM Astar, and ebay lookalike OPT7s in my Colorado. (also, Oracle in the past but not on this vehicle). So far, there's really not any appreciable difference that I can tell. They are all decent and I wouldn't recommend against any them at all. However, I would caution you that my understanding is that the OPT7 is still just a chinese bulb that's marked up as premium when there's nothing special about it. The mass of adapter wiring and the cheap lock ring that lets the bulb rotate inside it when you install it also make it seem cheap. My personal experience is for the money, buy an Auxbeam or equivalent $60 max pair of bulbs.
With my experiences being that the "premium" bulbs aren't really premium at all other than the price, I haven't seen a reason to try another premium bulb in the truck. My awesome experience with Cyclops in my motorcycle got me curious though. Here's a pic of a single H4 Cyclops low beam from my motorcycle, no garage lights on, and my driveway is unlit other than the low beam headlight. You can even see the grass across the street is lit up.
So, I went ahead and pulled the OPT7 bulbs out and installed the Cyclops. I also added high beams just because the color difference of stock high beams bothered me. The OPT7 is brighter in one spot with a nice wide pattern around it that is a little dimmer. The cyclops doesn't have that hot spot, it's the same brightness spread across the entire pattern with the average pattern being brighter than the OPT7.
The big selling point on the Cyclops is the minimal wiring compared to OPT7.
Cyclops bulb plugs into
the igniter box (or whatever it's called) and that plugs into
OPT7 bulb plugs into
the igniter box that plugs into
the capacitor that plugs into
the adapter harness that plugs into
Either way, here's my summary. Most cheap bulbs are close to the same, and are good bulbs. Some expensive bulbs are still just cheap bulbs that are repackaged for more money. Cyclops is the only one I've tried that should be considered premium, and mainly because it's wired to be plug and play with less adapters and other parts to stuff behind your dust cap. Lighting between most of them is the same, although IMO the equal spread of the Cyclops is better and it seems a little brighter overall.