Lol! she said investment
After you spend extra $$ into buffing (pinstriping, brushrash), parts & labor (slashed tires, bent wheels, dented rockers, broken axleshafts, broken CV joints, bent steering linkages, broken t-case, split open oil pan, leaking/hole in the radiator, hole in gas tank, broken hydraulic lines, broken fuel lines, etc), extra maintenance costs (water in difs/trans/transfer case, worn bearings, worn ujoints, leaking axle seals, leaking t-case seals, leaking front diff seals, leaking brake cylinders, etc) ... to name a few. :)
These are the many things I've seen - not necessarily on my rig.
And that doesn't include OPERATOR error. I was on a trip with a guy in a brand new Dodge Power Wagon. The guy wasn't paying attention and literally side swiped the entire passenger side of his truck against a tree. From what he said, he didn't even know it hit the tree and kept on driving! How do you not know???